What if a journalist called you because she heard that you were an expert on a topic she was researching? Here’s your moment – would you know what to say? Can you articulate your core messages? Do you have anecdotes that easily communicate your mission? Are stats part of your story and can you access them? Are there folks who can talk to your successes?
Believe it or not, journalists need you as much as you need them. Think of the hundreds (thousands!) of stories conveyed in all the media 24/7. When someone comes knocking, be ready. How do you know they’ll come knocking? Subscribe to my Media Matchup.